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About

Analytics at the highest level, for any company size

Our people have run analytics for tier-one companies, S&P 500 firms and high-growth technology businesses, in environments where real money moves on real-time numbers. 110 Analytics exists to bring that standard to established businesses that need it and cannot justify building the department.

Where the standard comes fromMalta
Tier-one companiesReal money moving on real-time numbers
S&P 500 firmsReporting at a scale that cannot be wrong
High-growth technologyGrowth fast enough to break the reporting
same standard, applied down
Any company sizeA fractional senior team, not a department you have to build

The founder

Glen Sultana
Glen SultanaFounder · 110 Analytics

Glen Sultana founded 110 Analytics after a career built where the numbers move daily. He comes from marketing, and he has always worked in data and analytics, so the two have never been separate jobs to him: the point of a number is the commercial decision it changes. He is openly obsessed with beautiful, actionable dashboards, the kind leadership opens every morning without being asked, and with what happens when a business starts using its data for growth and increased revenue rather than for reporting on last month. That combination of a marketer’s eye and an analyst’s rigour is the strength he brings to every engagement, and the reason a 110 dashboard is built to make money, not just to look right. He is the person on the first call, and the systems on our work page are his own, built in public so nobody has to take the claim on trust.

Marketing
A marketer who always worked in dataThe commercial question came first, the analysis answered it. That order has never changed.
iGaming
A career built where the numbers move dailyYears inside a sector that is regulated, fast, and unforgiving of bad reporting. It is where he learned what good analytics actually looks like under pressure, rather than in a case study.
The pattern
The same problem, everywhere he lookedGood businesses with data in ten systems, no single version of the truth, and nobody whose actual job was to fix it. The software was never the problem; the missing piece was one agreed definition of every number.
Now
Founded 110 AnalyticsA fractional senior data team: the ontology, the warehouse, the dashboards and the strategy on top, built in the client’s own environment and owned by them outright.
“110 works at the intersection of strategy, data, and marketing. We turn complex, fragmented information into clear insight, direction, and action. Everything we do is built around measurement, accountability, and real outcomes.”
Glen SultanaFounder · 110 Analytics

One thing worth saying plainly

Your data stays yours.Start to finish, no lock-in. We make it usable; we do not take custody of it.

Where we work

Based in Malta and working internationally. Distance is not the constraint. The work happens in your systems, wherever they are, and we have delivered for organisations well beyond these islands. Larger and more complex engagements draw on the strong partnerships we have aligned, so neither the size of the problem nor the map is a reason to say no.

Wherever the work is, what we build is a data fabric: one connected layer that reaches into every system you run, wherever it sits, and presents the data as if it lived in one place. Your CRM, your finance system, your operational tools, your spreadsheets and any external source you rely on are stitched together under one set of definitions. The systems stay where they are. The fabric is what makes them behave like one.

Glen SultanaFounder · 110 Analytics

Talk to Glen, not a salesperson.

Thirty minutes, free, and no pitch deck. You will leave it knowing what your fragmented data is costing you today.

Thirty minutesFreeNo pitch deck
01Where your data is fragmented, and what it is costing you in decisions and reporting hours.
02The one report or view that would change how the business runs, and whether the data for it already exists.
03A straight answer on whether 110 Analytics is the right fit.