What we do

The full spectrum, not just the pretty part

110 Analytics is a fractional senior data team. We combine data scattered across your tools into one warehouse you own, build the dashboards and automated reporting on top, then stay on until your leadership team is actually making decisions on it, without you hiring and managing an in-house function.

The full spectrumLive

Three things we sell

Sold separately, strongest together

Each one is weaker on its own: analytics without strategy measures the wrong things beautifully, and strategy without analytics is an opinion.

Data & Analytics

The ontology, the warehouse, the pipelines, the dashboards and the automated reporting. This is the engine, and most of the work sits here.

One warehouse, in your environment
Tiered dashboards
Reports that send themselves

Strategy

Advice on which numbers belong on the screen in the first place, and on the decisions they are meant to change. A dashboard full of the wrong metrics is worse than no dashboard, because it looks like progress.

Which metrics actually matter
What decision each one drives
What to stop measuring

Marketing & Communications

Communications and stakeholder work built on the same numbers, so what you tell the market and what your reporting says are the same story.

Positioning off real figures
Stakeholder and board material
One version of the story

An ontology, a warehouse, and the reporting that sits on them

The ontologyEvery entity in your business, from customer and revenue to product, spend and employee, named once and related to the others consistently. It sounds academic and it is the reason your reporting stops breaking. Without it, two departments define “active customer” differently and every number becomes arguable.

The warehouseOne place all your company data flows into, on a schedule, automatically. It is built in your environment, under your account. If we parted company tomorrow it would keep running and it would still be yours.

The reporting layerDashboards with tiered access: the whole-business view for leadership, their own numbers for each team. Plus automated reports that replace the ones somebody currently rebuilds by hand.

The consultancyThe part where we tell you which metrics are quietly costing you attention, and what to look at instead.

We are not an IT company. We build the ecosystem, not your systems

We work with what you already own. This is the most common misunderstanding in a first call, so it is worth saying plainly: we are not here to replace your systems, we are here to make the data inside them usable. What we do build is the ecosystem software that sits on top of them: the warehouse, the dashboards, the automated reports and the AI layer. The demo ecosystem is what that looks like finished.

Sized to the problem, decided after we have seen it

Most work is delivered directly by our own team. Larger and more complex projects draw on the strong partnerships we have aligned, so there is no size of problem we have to turn away. Which one you need is a conversation, not a price list, and it is one of the things the first call settles.

Our own teamA fractional senior data function, delivered directly. This is most of what we do, and most of what an established business needs.

Standard
engagement

Our partner networkWhen the scope outgrows a fractional team, larger and more complex engagements draw on the partnerships we have aligned, so you still deal with one team whoever is doing the work.

Scale
and complexity

Enterprise and national scaleSovereign AI, data fabric and national-scale requirements are delivered through the same partnerships. Bigger problem, same front door.

Enterprise
and sovereign

Glen SultanaFounder · 110 Analytics

Thirty minutes. Free. No pitch deck.

You are booking a call with Glen, not a salesperson. It is the call that settles which parts of the spectrum you actually need.

Thirty minutesFreeNo pitch deck

01Where your data is fragmented, and what it is costing you in decisions and reporting hours.

02The one report or view that would change how the business runs, and whether the data for it already exists.

03A straight answer on whether 110 Analytics is the right fit.