- Salesbought in the last 12 months
- Financeinvoiced this quarter
- Supporthas an open account
Your ontology
Before any data moves, we agree what things mean. What counts as an active customer. When revenue is recognised. Which sites belong to which region. This is the layer nobody sells and everybody needs, because a definition that lives in one analyst’s head is a reporting outage waiting to happen.
Once it is written down and modelled, every number downstream inherits it. That is why your dashboards stop disagreeing with each other.




