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110 Command Centre

For the executive team

Know what’s happening. Know what needs you.

The answer to “what do you do?”

We build your company’s Command Centre. We connect the systems you already use, add an AI layer, and give you one place to see what is happening, understand why, and know where to focus.

Your executive dashboard, built for your company

Monday morning, before the meeting: your whole company on one screen.

An executive dashboard custom-built around your business: your systems, your definitions, the numbers that matter to you. This one belongs to Harbourline, a fictional group with hotels, stores and a depot, bigger than the companies this is built for so that you can see the whole range. Yours starts with the systems you already have, however few.

Harbourline is a fictional company. Demo figures.

The Command Centre executive view: a sentence on where the company stands, three key figures, every connected system around the AI assistant, the decisions waiting, and the question box
Your whole company on one screen

Custom-built around your business. Scroll to walk through it.

01One sentence

Where your company stands this morning, and what has slipped. Written from your own data, every day.

Custom to your company
02The numbers that matter to you

Here, revenue, margin and cash. For you, the measures you choose, against your plan.

Your measures, your definitions
03Your whole ecosystem

Every system you run, connected and loaded overnight into one place you own.

Your systems, as they are
04What needs a decision

Each alert with the money at stake and a next step ready for you to approve.

Your rules, your thresholds
05Ask in plain language

Ask the way you would ask your accountant. The answer reads your data warehouse and shows its sources.

Your data, your questions
01One sentence

Where your company stands this morning, and what has slipped. Written from your own data, every day.

Custom to your company
02The numbers that matter to you

Here, revenue, margin and cash. For you, the measures you choose, against your plan.

Your measures, your definitions
03Your whole ecosystem

Every system you run, connected and loaded overnight into one place you own.

Your systems, as they are
04What needs a decision

Each alert with the money at stake and a next step ready for you to approve.

Your rules, your thresholds
05Ask in plain language

Ask the way you would ask your accountant. The answer reads your data warehouse and shows its sources.

Your data, your questions
What changes for you

Five things you stop doing by hand.

01

Chasing numbers across systems

Your whole company, connected. Finance, sales, operations, payroll, the bank, the spreadsheets people keep on the side. Nothing is replaced. We read what is already there.

The connected systems drawn around the assistant: spreadsheets, tills, marketing, Microsoft 365, fleet telematics, bank feeds, payroll, online shop, CRM, depot, hotel system
02

Guessing where you stand

Where you stand, in one sentence. Ahead on the year, behind on margin, and for how long. Before the Monday meeting, not after it.

The morning sentence and the three figures: revenue, gross margin and cash, each against plan
03

Waiting for someone to pull a report

Ask your business. It reads your data warehouse before it answers, shows which systems the figures came from, and drafts; your people decide and send.

Ask the assistant: it reads every connected system, acts on rules, drafts messages for people to review, and shows what it is talking about
04

Finding out too late

Know what needs you. A supplier’s bank details changed before a payment run; a margin under plan for three months; a possible duplicate invoice. Each with the money at stake and the next step.

Needs a decision: three alerts with how serious each is, the money at stake, and a next step
05

Routine work nobody enjoys

Work that runs itself. Payment reminders, reorder proposals, review replies: drafted on a trigger, queued for a person to approve, with the hours given back counted on a ledger.

The savings ledger and one automation: a trigger, an AI step, an action for a person to approve, and the time saved
Harbourline is a fictional company. Demo figures.Open the demo →
Behind the scenes

One foundation under everything you see.

The screen is the part you use. Underneath it, 110 builds the connected foundation around your organisation, in your own account.

01Your systems stay as they are. Whatever you run today: the accounting package, the tills, the CRM, payroll, the bank feed, the spreadsheets people keep on the side.
02One data warehouse, one set of definitions. Loaded overnight into your own cloud account, so every number means one thing.
03The AI layer reads that warehouse, not the internet, and shows the source behind every answer.
04The Command Centre is what your executive team opens. If we parted company tomorrow, it would keep running.
Tills CRM Accounting Payroll Spreadsheets 01 · Your systems, as they are 02 · One data warehouse, one set of definitionsloaded overnight, in your own account 03 · The AI layerreads the warehouse, shows its sources 04 · Command Centre
Built for a company your size

Owner-led, the systems you already have, no data team. That is who this is for.

01 / Run by you

You keep running the business. We run the data.

No analyst to hire, no department to build. The warehouse loads itself overnight, the Command Centre is ready in the morning, and we look after both.

02 / Nothing replaced

Your systems stay. They start agreeing with each other.

We connect what you already run and leave it where it is. We read it; we do not ask you to change it.

03 / Yours

Built in your own account, with no lock-in.

Your data, your warehouse, your access rules, under your name. You own it start to finish, and it keeps running without us.

The first step

We do the connecting. You get the clarity.

We start with one important decision, prove the connected view, then expand around the business.

01Map the decisionAgree the priorities, the source systems, the business definitions and the view you want.
02Connect the foundationBring the agreed systems and measures into one shared model, in your account.
03Build the experienceShape the Command Centre, the questions, the views and the workflows around the organisation.
04Put it to workSet access, agree who owns what, train the team and settle the ongoing support.
Straight answers

The questions owners ask first.

01What is a Command Centre?

One place that shows your whole company: the measures you choose, drawn every morning from the systems you already run, with an AI layer that answers questions from the same data and shows where each figure came from.

02Do we have to replace our systems?

No. Your accounting package, tills, CRM, payroll, bank and spreadsheets stay as they are. They are loaded overnight into one data warehouse in your own account, and the Command Centre reads from that.

03Who owns the data?

You do, start to finish. The warehouse is built in your own account, under your name, with no lock-in. If we parted company tomorrow, it would keep running.

04Is this software our team has to learn?

It is built around how you already run the business: your measures, your definitions, your people and what each of them may see. The screen you open is yours; we build and look after everything underneath it.

05How do we start?

Book a data strategy call: thirty minutes with the founder, free, no pitch deck. We map one important decision first, prove the connected view, then expand around the business.

Try it

Open the demo. Click around. Ask it something.

Harbourline is a fictional group with hotels, stores and a depot, built to show how it works with demo figures. Then book a call and we talk about yours.

Glen Sultana
Glen Sultana Founder · 110 Analytics

Thirty minutes. Free. No pitch deck.

You are booking a call with Glen, not a salesperson. You will leave it with three things.

01Where your data is fragmented, and what it is costing you in decisions and reporting hours.
02The one report or view that would change how the business runs, and whether the data for it already exists.
03A straight answer on whether 110 Analytics is the right fit.