110 Analytics does, for developers, estate agencies and landlords in Malta. We load the CRM, the property or lettings system, the project cost spreadsheets and the accounts into one warehouse in the company's own cloud account, agree with your team what counts as a sale, a cost to a development and an empty unit, and let AI check each night's entries against those terms. We do not sell property systems or market data. Your systems and the companies that supply them carry on as before.
Lines a property director might recognise
When sales, lettings, projects and finance each keep their own records, these may come up in the weekly meeting.
- The portals send us enquiries, and nobody can say which ones ended in a deed.
- Ask sales and finance how many units are sold and you get two numbers.
- Nobody can say when a block's sales will cover what has been spent on it.
- Repairs are paid from the accounts and never traced to the flat.
- Every agent's figures come out of a different export.
- The bank asks where a development stands, and answering pulls in half the office.
Sales, projects and rents, recorded apart
A property business keeps several records that do not always meet. Enquiries from the portals, the website and walk-ins land in a CRM or agency system; reservations, promises of sale and lettings sit in a property or lettings system; and the money sits in the accounts.
Developers add a layer of their own: budgets, contractor valuations and cost to complete, sometimes in one spreadsheet per block. Landlords and property managers add rents, arrears, renewals and maintenance requests.
The questions that matter join those records. Which enquiry sources end in a final deed, not just a viewing? Is each block on budget, and when will buyers' payments cover what has been spent on it?
Your own figures, connected and checked every night
Every night we copy each system into a warehouse that sits in your own cloud account. Each unit is matched across the records that mention it: the enquiry, the reservation, the promise of sale, the final deed, the invoices and the costs that belong to it.
The terms that cause arguments are written down once with your team: when a unit counts as sold, which costs belong to a development, from which day a let unit counts as empty. AI then checks each night's entries against them and flags what does not fit, such as a deed with no reservation before it, a contractor invoice with no block, or a let unit with no rent due, for the person who keyed it to correct.
The directors open the 110 Command Centre to every block and portfolio on one screen, and the sales and lettings reports read the same model. Your CRM, lettings system and accounts carry on as they are, and nothing is written back into them.
Questions that cross a property company's systems
Each one needs two or more of the records above.
Enquiry source to final deed
Portal, website and referral enquiries followed from the CRM through viewing, reservation and promise of sale to the deed and the money received.
Cost to complete, block by block
Contractor valuations and invoices from the project spreadsheets and the accounts, set against each development's budget.
Sales beside spend
Reservations, promises of sale and deeds in each development, beside what has been spent and what is still to spend.
Net income per let unit
Rent from the lettings system less the maintenance, service and management costs recorded against each unit.
Agent and branch results
Viewings, promises of sale and deeds per agent or branch, counted the same way for everyone, beside the commission each one earned.
Arrears, empty units and renewals
The rent roll against rent received, units standing empty and leases coming up for renewal, in one view by property.
Market data and your own data answer different questions
- Asking prices by locality
- Listings across agencies
- Sale prices across the island
- Your enquiries and deeds
- Your project costs
- Your rents and arrears
- Your cash position
A developer with a lettings arm, before and after
Picture a property company in Malta that builds apartment blocks, sells most units off plan and keeps a few to let. Enquiries go into a CRM, lettings run in a separate system, each block's costs are tracked in its own spreadsheet, and finance keeps the accounts. The directors ask how each development stands: what is sold, what is spent and what is left to spend.
- Three people spend days building the answer from the CRM, the block spreadsheets and the accounts.
- Sales reports units sold at the promise of sale, finance at the deed, and the directors get both figures.
- Cost to complete is whatever each block's spreadsheet said when its project manager last updated it.
- The CRM, the lettings system, the block spreadsheets and the accounts load each night into a warehouse in the company's own cloud account.
- Each development has one page: reservations, promises of sale and deeds, cost to date against budget, and cost to complete.
- Every sales stage has its own written name, so sales and finance report the same counts.
- A contractor invoice with no block, or a deed with no reservation, is flagged the next morning for the person who keyed it.
- With maintenance matched to units, each let flat shows its net income.
Every system stayed where it was. The directors ask how each block stands and get one answer, in terms sales and finance both use.
What a property business settles once
The audit lists these choices. Your team makes each one once, and every report follows it.
| Figure | Where it usually starts | What your team decides |
|---|---|---|
| Unit sold | CRM and the accounts | Whether a unit counts as sold at reservation, at the promise of sale or at the final deed, and how a promise that falls through is shown |
| Cost to complete | Project spreadsheets and the accounts | Which costs belong to a development, and whether work ordered but not yet invoiced counts |
| Enquiry source | CRM and the portals | Which source gets the credit when one buyer comes through more than one |
| Empty unit | Lettings system | From which day a let unit counts as empty, and whether a unit under repair counts |
| Net income per unit | Lettings system and the accounts | Which maintenance, service and management costs are charged to each unit |
| Agent commission | CRM and the accounts | Whether commission counts at the promise of sale or at the deed, and how a shared sale is split |
From first call to the first development page
- Strategy callThirty minutes with Glen, at no cost. Tell him what you build, sell or let, which systems hold it, and the question the directors keep asking.
- Data auditAbout three hours with sales or lettings, a project manager and finance. Glen traces each figure in the directors' report to where it is first keyed in, and a quote closes the audit.
- BuildRead access to each agreed system and spreadsheet, nightly loads, units matched across records and every definition agreed before a screen is built. Three to four weeks from the agreed quote, the first development page goes live.
- Fractional data teamSenior people keep the loads, the checks and the model in step as developments start, units change hands and new questions come up. Larger programmes can draw on our partner network.
What we do not do
- We do not sell or configure property, lettings or CRM systems.
- We do not supply market price data or valuations.
- We do not advise on property deals, financing or contracts.
- We never write back into your systems, and the warehouse sits in your own cloud account.
Glen Sultana founded 110 Analytics after a career built where the numbers move daily. Our people have run analytics for tier-one companies, S&P 500 firms and high-growth technology businesses. Glen is the person on the first call, and he runs every data audit himself.
- Built in your environment, under your account
- Every connection approved by you first
- Based in Malta
Straight answers
Is this about property market data?
No. Market platforms track asking prices and listings across the island. This work is about your own business's figures: enquiries, sales, developments, rents and costs, held in the systems you already run.
Does our CRM or lettings system stay as it is?
Yes. Each one keeps its job and its supplier. What the directors see is built from a copy taken every night, never from the live system your team is typing into.
Our project managers work in spreadsheets. Do they have to stop?
Not necessarily. In the audit each spreadsheet is either retired, because the warehouse now covers it, or kept as an owned input with a named person responsible for it. Either way its figures reach the directors without being typed in again.
Can each development have its own page?
Yes, once reservations, promises of sale, deeds and costs are matched to each development. Its page then shows the units at each stage, cost to date against budget and cost to complete.
What does the AI check?
Each night's entries against the terms your team agreed: a deed with no reservation before it, a cost with no development, a let unit with no rent due, an enquiry with no source. Each is flagged to the person who keyed it, to correct where it was entered.
Who sees commission and pay?
Only the roles you clear. Directors can see the whole business, while an agent or a branch head sees their own figures. The split of who sees what is settled with you before the build starts.
How do you reach the data in our systems?
The audit settles a route for each system: a standard connector, the supplier's interface for other systems, read access to the underlying data or a file exported on a schedule. Read access is all we ask for, wherever a system can be limited to it.
What does it cost?
A quote follows the data audit. It moves mainly with how many systems and spreadsheets there are to join and how much matching they need; the provider of your cloud account charges you directly for running the warehouse.
Property terms, plainly
- Promise of sale
- The agreement signed before the final deed, normally with a deposit. Your team decides whether a unit counts as sold from this point.
- Final deed
- The contract that completes the sale and passes the property to the buyer.
- Cost to complete
- What a development still has to spend before it is finished, set against its budget.
- Rent roll
- The list of let units and the rent each one is due to pay.
- Empty unit
- A unit held for letting that has no tenant, often called a void. The business agrees from which day it counts.